Photo by the Daily Mail.
Holiday windows offer an opportunity for businesses to take part in the joy of the season, while strengthening their brand identity and marketing their products as desirable gifts to give. Each year, shops around the world take part and create truly innovative windows, utilizing prop design and lighting. Here is a roundup of our top 5 displays:
1. Fortnum & Mason (London, 2014)
London is known for its holiday window displays and each year, companies like Fortnum & Mason, Harrods, Selfridges and Hamleys outdo each other. In this window, Fortnum & Mason has gone a direct route: displaying a litany of tasty treats and spirits suited for holiday gift-giving.
2. Tiffany & Co (New York, 2013)
Photo by Tiffany & Co.
New York has found its equivalent in stores like Tiffany & Co, Barneys, Macy’s, Saks Fifth Avenue and Bloomingdale’s. For this scene, Tiffany & Co drew upon influences of theatre and set design – with great attention to detail. Familiar snowy New York streets are dotted with gifts in Tiffany and Co’s iconic blue while diamond jewelry glimmers from miniature rooftops and windows.
3. Apple (Las Vegas, 2013)
Photo by 9to5Mac.
This window display highlights Apple’s products using LED lights in the shape of snowflakes. The concept was used at retail locations around the world. A simple design with a huge impact: the twinkling lights create a veritable digital wonderland, and are aligned with Apple’s clean, minimalist branding.
4. KaDeWe (Berlin, 2012)
Photo by TLV Birdie.
The inspiration for this window by KaDaWe was Christmas from a child’s perspective. Cluttered, oversized objects add a sense of whimsy to the display while a traditional Christmas tree warms up the scene with nostalgia.
5. Au Printemps (Paris, 2012)
Photo by The Savvy Bostonian.
In Paris, Galeries Lafayette and Au Printemps are known for their incredible light displays and holiday windows. This Au Printemps window features Dior. Exotic animals, gowns and fine dinnerware are posed together to create a decadent fairytale scene.