More and more industry influencers are active on social media. From thoughtful long-form posts on LinkedIn to pithy tweets, a good leader is able to leverage the functionality of a given network to powerfully communicate their expertise.
Here’s our list, in no particular order, of follow-worthy entrepreneurs who have mastered the art of social media.
The famous co-founder of Facebook is most active – you guessed it – on Facebook. He has 52,823,686 followers who read his posts about office culture, family life, philanthropic efforts and much more.
As the founder of the immensely popular decorating and lifestyle blog, So Haute, Nicole is a master of visual harmony. She puts her expertise to use on Instagram, posting beautifully-composed interior design photos to her 13,8K fans. Follow her @nicolegibbonsstyle.
Richard is the charismatic co-founder of Virgin Group, an international venture capital conglomerate whose core business areas are travel, entertainment and lifestyle. He has 7,37M followers on Twitter, tweeting under his name @richardbranson. Focused on his himself as a persona, he tweets about his various exploits, in addition to giving business advice.
Caitlin is the founder and CEO of The Giving Keys, a jewelry company that repurposes old keys by inscribing inspiring messages onto them. The concept is that they key holder will one day give his or her key to someone who needs the message more. Caitlin is also a singer and songwriter. Join her 37K followers at @caitlincrosby.
Anita is the CEO of Small Business Trends, which is an award-winning online publication for entrepreneurs. Follow her @smallbiztrends and join her 134K strong Twitter fan base. She tweets about anything from innovative business trends to industry news.
6. Bill Gates
Despite being a household name, Bill Gates’ LinkedIn page is incredibly low-key, with a sparse listing of credentials and experience. Most people know him as the co-founder of Microsoft, but nowadays, Bill focuses more on his philanthropic efforts with the Bill & Melinda Gates Foundation. Follow him, along with 5,656,342 others, to receive his LinkedIn updates. His posts cover a variety of topics, including clean energy, teacher’s rights, vaccines and more.
7. J.K. Rowling
J.K. Rowling is the creative mind behind the best-selling book series in history: Harry Potter. Additionally, she is the co-founder of Children’s High Level Group (now Lumos) and is very involved in a number of other charitable organizations. J.K. has 6,96M followers on Twitter. She uses the platform to tweet about her passions, literature and humanitarian issues, but is also known for her witty political barbs. Follow her @jk_rowling.